1. CEO as The Coach The entire Company is made up of a series of teams who are the players who actually sell, make, deliver, and service the product. Management coaches the teams; and the CEO coaches the coaches.How to be a Better Coach:Set Meaningful Goals. Develop initiatives to make the goals achievable and that drive revenue and productivity.Communicate & Build Trust. Use team meetings, “rap’ sessions, brainstorming, and one-to-ones. Make sure people...