Strategy in the Storm: Protect, Pivot, and Position for Opportunity

Once you’ve stabilized the foundation of your business, it’s time to protect what you’ve built and prepare for your next move. That means getting sharper, faster, and more flexible than ever.

Safeguard the Core

Let me say this plainly: When the economy wobbles, lawsuits spike.

If you haven’t had a legal checkup lately, now’s the time. Asset protection isn’t just for the wealthy; it’s for any leader who has something worth defending. I always recommend Hillel Presser for this work. He’s a VISTAGE resource I trust, and his team knows how to uncover blind spots before they become headlines.

Flexibility Is a Strategic Advantage

Right now, I’m working with CEOs who are actively scenario planning across multiple fronts. What happens if tariffs double? If key vendors falter? If lead times double again?

You need agile pathways. Broaden your supplier base. Expand your market reach. Diversify revenue streams. You can’t predict the next wave, but you can be ready to surf it.

Flexibility Is a Strategic Advantage

Your people don’t want spin. They want clarity.

Be straight with them. Tell them what you know, what you don’t, and what you’re doing to lead through it. When teams understand the stakes, they rally. They become part of the solution. You build trust. You create calm. And they’ll give you their best because you respected them enough to be honest.

Leverage AI to Accelerate Strategy…

Ask yourself: What can AI be helping you with right now?

One CEO shared something powerful: His teams are equipping clients’ tariff war rooms with AI engines capable of disaggregating production and optimizing configurations to reduce tariff exposure.

“These AI tools can digest thousands of contracts a day to understand where the points of differentiation and difference are in this environment,” he said. “What used to take weeks or months can now be done in hours.”

This is the kind of strategic intelligence that helps CEOs move faster, pivot smarter, and execute with confidence.

…and Be Ready for the Next Move

“The early days of the pandemic were a dry run for this,”. The winners will be those who can pivot fast and move to action because they have the strength of balance sheet to do it.”

Surround Yourself With Experience

You shouldn’t be whiteboarding this alone.

Having a peer group or trusted advisor around you isn’t a luxury, it’s a force multiplier. Whether it’s your VISTAGE group, a roundtable, or an executive coach, outside perspective helps you avoid costly missteps and take action with clarity.

Need help? Give Me A Call.

You don’t need to navigate this storm alone. Let’s build your playbook for protecting what matters and seizing what’s next. Reach out today for a consultation.

Georganne Goldblum,
CEO of Coach4Execs

About Georganne

Georganne Goldblum is a seasoned executive coach with over 20 years of experience, specializing in coaching senior executives to outperform their goals and competition. Drawing from her impressive background as a Fortune 500 executive, management consultant, entrepreneur, and private investor with over 25 years of management experience, Georganne brings a wealth of knowledge and expertise to her coaching. She helped 7 companies optimize their business exits in the last 5 years, netting over $1.1 billion. Over the last 9 years, assisted 13 companies in achieving exits totaling over $2 billion.

An MBA graduate from the renowned NYU Stern School of Business, her impact and influence in the industry are evident through the numerous accolades and awards she has received, including the prestigious Charles “Red” Scott Award. She has been recognized as one of the Most Influential Businesswomen in South Florida. Connect with her on LinkedIn.