2021 Focus for CEOs

In 2021, expect volatility to continue. Therefore, cash will remain king. Dig deeper with existing clients/customers to understand their needs that can fuel new opportunities. This is where you can grow share of market, test new ideas, and look for disruptive innovation.

Ensure that your supply chain is solid and you have alternatives. Plus, ensure technology keeps up with your goals. Make sure your security is beyond adequate. It is cheap insurance. Always negotiate and create strategic partnerships to make sure your prices are not squeezed by increased costs.

Above all, value and appreciate your teams especially if they are working remotely. Invest in your number one asset – people. Develop and reward them to retain them. Communicate transparently and often. You are the leader they are looking to for guidance. In sharing your issues, they will help you find solutions.